Many brands have struggled when it comes to converting a popular offline presence into online recognition. Hoping to remove any practical barriers to this process, and encourage instant online appreciation, Renault were displaying their innovative Facebook share pillars at the recent AutoRAI Amsterdam Motorshow. The show is the largest automotive event in the Netherlands, and featured brands such as BMW, Lamborghini, Audi, Mercedes, Porsche, Ferrari, Bugatti, Lotus and Jaguar. In order to stand out from the crowd, Renault cars were accompanied by Facebook pillars designed in collaboration with Blogmij. The 250,000 visitors to the show were invited to collect their free Renault RFID micro-chip embedded cards from the Renault stand, which they could then link to their Facebook profile. Once the card had been linked, simply swiping it in front a car’s pillar would count as a Facebook “like”, posting a link to that car on the card bearer’s profile. A video showing the pillars in action can be viewed here. Those who think that smart phones have completely removed any barriers between the offline and online world take note. There is still plenty that can be done to bring the two spheres closer together, and as the off=on trend becomes ever more prevalent, we predict innovations such as these will become more and more common. Don’t get left behind!