Rental scheme analyzes customer location and offers an electric car, bike or bus accordingly

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While we've previously seen an attempt to connect drivers with shared electric cars, this new initiative from Downtown Project is pairing a variety of transport options with eco concerns. Specifically, their Project 100 scheme will include a fleet of 100 Tesla Model S electric cars for use by anyone who pays a monthly subscription fee. The offer is flexible, so customers can hire just a car, a car and driver, a bike, or a lift on a shuttle bus. Users simply log on to the Project 100 app and type in their location and the app reveals the nearest travel…

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