Rentobile: a Netflix for cell phones

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Consumers longing to try out the latest mobile devices—whether for fashion or for function—must typically wait for their current contract to expire before trying something new. Aiming to make it possible to sample both more widely and more often, Rentobile provides a wide selection of the latest cell phones for rent on a monthly basis. Users begin by deciding if they want to become a Rentobile member or simply rent as a guest. Membership rates begin at USD 5 per month; in exchange, members enjoy the site's lowest rental rates and other privileges. They then browse Rentobile's collection—including sections for…

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