Swedish coalition government plans to ‘nudge’ consumers into green behavior

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Over the past few years, we’ve looked at a couple of ideas in the realm of incentivized repair and recycling. Wasted, a reward scheme in the Netherlands, turns used plastic into versatile building blocks and offers tokens to participating residents. The London Store of Swedish brand, Nudie Jeans, encourages its customers to repair their items by giving them free access to repair equipment and advice. Now, the Swedish government is preparing to tackle the issue in a new way by 'nudging' consumers towards more sustainable consumption. The Social Democrat and Green party coalition government in Sweden is proposing to introduce…

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