Swedish coalition government plans to ‘nudge’ consumers into green behavior

Swedish coalition government plans to ‘nudge’ consumers into green behavior

ga('send', 'event', 'Eco & Sustainability', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Non-profit, Social cause', 'article', 'article-industry-impression', {nonInteraction: true});

Over the past few years, we’ve looked at a couple of ideas in the realm of incentivized repair and recycling. Wasted, a reward scheme in the Netherlands, turns used plastic into versatile building blocks and offers tokens to participating residents. The London Store of Swedish brand, Nudie Jeans, encourages its customers to repair their items by giving them free access to repair equipment and advice. Now, the Swedish government is preparing to tackle the issue in a new way by ‘nudging’ consumers towards more sustainable consumption.

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update