Researchers develop cryptography to hide data of ride-hailing users
While ride-hailing services such as Uber and Lyft are hailed as a boon for millions of riders worldwide, they are also heavily criticized for their vast collection of data on customers; data which allows them, at least in theory, to follow their customers’ every move. A team of cryptography researchers at the Swiss Federal Polytechnic Institute in Lausanne and Lausanne University, have now developed a prototype software, called ORide. They claim this will allow people to participate in ride-sharing but without sharing their location data.
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