Retail space helps brands collaborate
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We've written about brand spaces, pop-up stores and retail spaces for minipreneurs, but it wasn't until recently that we came across a retail space that borrows a bit of each concept in its quest to foster collaboration among brands. That, however, is just what Urban Outfitters has done with Space 15 Twenty, a new retail experiment launched earlier this month in Hollywood. Named for its address on Hollywood's Cahuenga Blvd., Space 15 Twenty is designed to create opportunities for Urban Outfitters to collaborate with other creative brands. Multiple stores make up the space in addition to Urban Outfitters' own, and…
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