Retailer introduces in-store AR experience

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With the continued rise of online shopping, bricks-and-mortar retailers have had to become more innovative. To bring in customers, many bricks-and-mortar stores now offer a wide range of unique experiences while they shop. These stores have become entertainment destinations as well as shopping destinations. In the recent past, these experience-oriented innovations have ranged from allowing customers to purchase the tableware used in-store, to shopping in fully automated surroundings. Now fashion retailer Zara has announced plans to roll out an augmented reality experience in 120 of its flagship stores around the world. Starting April 18, the experience will last for two…

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