Retailer introduces in-store AR experience

Retailer introduces in-store AR experience

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With the continued rise of online shopping, bricks-and-mortar retailers have had to become more innovative. To bring in customers, many bricks-and-mortar stores now offer a wide range of unique experiences while they shop. These stores have become entertainment destinations as well as shopping destinations. In the recent past, these experience-oriented innovations have ranged from allowing customers to purchase the tableware used in-store, to shopping in fully automated surroundings. Now fashion retailer Zara has announced plans to roll out an augmented reality experience in 120 of its flagship stores around the world.

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