Retrofitting Sao Paulo payphones for real-time bus data
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Red Bull Basement is an innovation platform that uses technology to make cities more inclusive and accessible. As part of a promotion campaign for its Brazilian Red Bull Basement Festival, the company linked a smart system to Sao Paulo’s 25,000 payphones. Residents dial a toll free number, and the system geolocates the phone that is being used. That location is then mapped against city transit information to identify the nearest bus stop. The fully automated system then tells the caller when the next buses are expected to arrive. Now, any Sao Paulo resident – whether or not they own a…
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