Retrofitting Sao Paulo payphones for real-time bus data
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Red Bull Basement is an innovation platform that uses technology to make cities more inclusive and accessible. As part of a promotion campaign for its Brazilian Red Bull Basement Festival, the company linked a smart system to Sao Paulo’s 25,000 payphones. Residents dial a toll free number, and the system geolocates the phone that is being used. That location is then mapped against city transit information to identify the nearest bus stop. The fully automated system then tells the caller when the next buses are expected to arrive.
Spotted another good idea???
Join our network and earn rewards