Reusable smart cups help London coffee shops recycle

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Using RFID tagging and the IoT, Cup Club allows coffee customers to return their cups to any participating store, regardless of the company in which they made the purchase. A winner of the New Plastics Economy Circular Design Challenge, the new ecosystem provides a product, service and business model. The founder of the company says that the new approach can scale quickly because it does not rely on brand loyalty. Cup Club works by providing multiple drop off points available across all businesses, making it easy for customers to participate. And the reusable cups make multiple marketing campaigns possible. Retailers…

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