Reusable smart cups help London coffee shops recycle

Reusable smart cups help London coffee shops recycle

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Using RFID tagging and the IoT, Cup Club allows coffee customers to return their cups to any participating store, regardless of the company in which they made the purchase. A winner of the New Plastics Economy Circular Design Challenge, the new ecosystem provides a product, service and business model. The founder of the company says that the new approach can scale quickly because it does not rely on brand loyalty.

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