Reusable takeaway cup integrates contactless payment chip

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Takeaway coffee is very popular in the UK – more than 7 million cups of coffee are used there every day. However, coffee retailers are tempered by the fact that less than 1 percent of disposable coffee cups are being recycled. In April 2018, the UK’s leading coffee chain Costa pledged to do something about this waste by promising to recycle 500 million takeaway cups by 2020. Additionally, more recently, Costa has launched a new initiative that could help them fulfil that pledge. Costa is releasing a reusable cup, called the Clever Cup, which contains its own detachable contactless chip. The chip is powered by Barclaycard’s contactless payment tech.

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