Reverse-boycotting: Crowd clout meets eco persuasion
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Crowd clout is a force that can be very effective in getting consumers what they want—such as cheaper prices, as we’ve noted before. For helping to effect social change, though, it typically focuses on punishing bad corporate citizens through boycotts and other means. A new, San Francisco-based site called Carrotmob, however, is turning that aspect of crowd clout on its head by using it to reward the companies that do the most good.
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