Site turns ride-sharing into a social game
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If mobile gaming can turn the dreary to-do list from something we should do into something we want to do, then the possibilities are surely endless for other aspects of life that could use a like-minded dose of fun and motivation. Such as ride-sharing, for instance. As if on cue, Ridekicks is a UK-based site that turns carpooling into a social game with rewards for earth-friendly driving. Now in beta, Ridekicks aims to use fun to help change the way that people use cars. Toward that end, it awards points to users for every shared ride. Users planning a trip…
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