Ridesharing with a social twist

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One of the problems with traditional carpool matching sites has been the anxiety most people feel when faced with the prospect of sharing a car with someone they don’t know. By tapping into the power of social networking, however, a few companies on both sides of the Atlantic are making that problem go away. In the US, Zimride and GoLoco have both gotten a fair bit of attention recently for harnessing social networking platform Facebook to arrange shared rides. By combining the ride-matching function with the reassurance of perusable user profiles, such sites eliminate much of the fear that can…

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