At Rio carnival, beer cans recycled in exchange for train rides

At Rio carnival, beer cans recycled in exchange for train rides

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One way to encourage people to recycle their trash is to offer something in return – something that Mexico’s Mercado du Trueque scheme took advantage of. Now the Beer Turnstile marketing campaign in Brazil has seen carnival-goers hand in empty beer cans in return for a free train ride home.

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