In Rio, partygoers encouraged to use urinals to keep music going

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We recently reported on the Beer Turnstile campaign that helped reduce rubbish caused by the annual Rio Carnival by offering free train rides home for those handing in their empty cans. However, a more difficult problem posed by the event is the number of revellers using the streets as a toilet. To combat this antisocial behavior, a campaign titled Xixi Elétrico – or Electric Pee – placed electricity-generating urinals on a truck that relied on people using the devices for it to continue pumping out music. Devised by creative agency JWT Brazil for AfroReggae – a nonprofit that aims to…

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