Service for sports fans aims to rub in the team rivalry

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For the die-hard sports fan, half the fun of supporting a favourite team is explaining to unenlightened friends and relations why the teams they've chosen aren't the right ones. Toward that end, RivalGrams offer a new way to remind such ill-informed acquaintances of the fundamental superiority of one's own pick. Using a predetermined combination of live or automated phone calls and emails, RivalGrams will make it plainly clear to stubbornly unaccepting friends why their team is not the right one. Recipients of RivalGram's USD 1.25 package No. 1, for instance, must endure one automated call with the sender's team's fight…

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