Roadside toolkits for women

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After years of being ignored, female drivers are finally getting recognized by the auto industry as an important part of the market. What could make more sense, then, than an emerging market for women-specific automotive tools? The Pink Toolbox Co. packs its GBP 24.99 Pink Car Kit with essential emergency supplies such as jump leads, mobile charger and hammer—all in girly-girl pink. (Springwise isn't a big fan of pinkwashing, but we'll put our personal feelings aside.) California-based Safety Girl, meanwhile, offers the more whimsical USD 29.95 Safety Girl Roadside Emergency Kit, which includes breath freshener, lip balm and chocolate as…

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