In Romania, book-reading commuters travel for free on public transport

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In most cities around the world, commuters are faced with the familiar sight of their fellow passengers absorbed in their smartphones. The once popular habit of the losing oneself in a book on the way to and from work has been relegated by easy access to Instagram, Buzzfeed and Angry Birds. Hoping to combat this, the Romanian city of Cluj-Napoca launched an initiative this summer called Travel By Book, which enabled any passenger reading a book onboard one of the city's trams, trolleys or busses travel for free. The scheme was launched by literacy advocate Victor Miron, in collaboration with…

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