Romanian bikes come in the color of the rider’s city
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Many great designers have turned to urban landscapes as a source of inspiration, and now Romanian bike brand Pegas is encouraging its customers to do likewise with the Pegas Culoare Urbana — Pegas Urban Color — project. Pegas is enabling customers to submit a color scheme for a bicycle drawn from the world around them, making the possibilities for shades and variants virtually limitless. Customers can download the Pegas Urban Color app and take photos of hues that catch their eye. Then, using the in-app dropper tool, they take a digital color swab. Whether it is a particularly blue corner…
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