Physical button can be programmed to request anything

ga('send', 'event', 'Life Hacks', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Lifestyle & Leisure', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Tourism & Travel', 'article', 'article-industry-impression', {nonInteraction: true});

Last year, we wrote about the Bttn button, which was a physical, internet-connected button that can be configured for uses such as turning devices off for nighttime or sending a quick message to loved ones. We then saw the Amazon Dash Button enable consumers to make repeated purchases of households goods without even visiting the digital store. Inspired by this, on-demand service app ALICE has partnered with Bttn to enable hotel guests to call for room service at a push of a physical button.

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