Roving agency ‘pops up’ for 48-hour projects at client sites

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We've seen virtually innumerable variations on the “pop-up” theme over the years, but recently we came across one we hadn't seen before. Enter The Pop Up Agency, a group of six creative students who take residency at clients' sites for 48 hours, deliver a concept or strategy, and then move on to their next destination. Comprising an international team based largely in Sweden, the Pop Up Agency began as a way to enable the Hyper Island business course students to work on real-life projects in their spare time, which has essentially consisted of weekends. Now – in place of an…

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