RSS connects consumers & online merchants
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
RSS is mainly used by bloggers and media companies to distribute their latest blog updates and news flashes. Adding to the mix, Offertrax is bringing Really Simple Syndication to the retail sector, offering consumers more purchasing intelligence and online merchants a new way to convert site visits into sales. According to Offertrax, less than 3% of site visits convert to a sale. By letting merchants use RSS to distribute updates on products, Offertrax aims to bring visitors back for future conversions. How it works? The web-based application creates RSS feeds for entire online catalogues. Retailers just add a 'track this'…
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