Russian supermarket brings Amazon-style personalized product recommendations in-store
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Online consumers are by now used to getting suggestions of items they might like based on complicated algorithms that take into account their previous purchase histories, browsing data and the buying patterns of other customers, but this technology is lacking from brick and mortar stores. However, Russia’s premium LAND supermarket has now introduced a loyalty scheme initiative that harnesses data analytics to offer customers personalized shopping suggestions, coupons and recipes when they first walk into the store.
Spotted another good idea???
Join our network and earn rewards