Sachet marketing, Asian style
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Remember our Small is Sundara article? Or our piece on Mexican Banco Azteca selling small loans in retail stores? Well, with more of the world gaining in purchasing power, however modest it sometimes may be, innovative micro-selling methods continue to reap the benefits. From mini-sachets of Unilever shampoo to micro-loans from a big financial institution. Our sister-publication TRENDWATCHING.COM has dubbed this promising trend SACHET MARKETING (and will report on it in the January edition). Below are three very cool and insightful new business concepts, from Bangladesh, India, and The Philippines. GrameenPhone, Bangladesh's leading cell phone operator, is offering a special…
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