Sachet marketing, Asian style

ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

Remember our Small is Sundara article? Or our piece on Mexican Banco Azteca selling small loans in retail stores? Well, with more of the world gaining in purchasing power, however modest it sometimes may be, innovative micro-selling methods continue to reap the benefits. From mini-sachets of Unilever shampoo to micro-loans from a big financial institution.

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.