Donated guerrilla campaign promotes the Salvation Army
Creative agencies seem to have embraced corporate generosity with open arms, if a few recent initiatives are anything to go by. Much the way Bushfire Housing and SmallCanBeBig were donated by the Sputnik Agency and the Boathouse Group, respectively, so a new, guerrilla ad campaign for the Salvation Army was donated by an agency with the help of more than 50 local businesses.
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