A tryvertising lab for San Diego

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Asian consumers who like to try before they buy can already do so at product-sampling centers such as Sampleplaza, Club C and Sample Lab. Hard on the heels of Sample Lab's announcement that it's expanding globally, a like-minded contender is now gearing up to open across the world. Sample U is housed on the San Diego campus of Alliant International University through a joint effort with the institution to offer new market research opportunities. Alliant is providing the facility and staff—professors and students among them—while Sample U is focusing on securing clients, working with product developers on product packages or…

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