Sampling salons for cosmetics
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With an overwhelming number of cosmetics in the marketplace and the high price tags on many department store offerings, it's no wonder customers are wary of plunking down their hard-earned dollars without first trying a product. Department store make-up counters have long offered samples and testers, but not without a sales pitch. Cosmetics shoppers in Tokyo now have an alluring alternative—sampling salons like Club-C. Customers at sampling salons are invited to take their time and try as many make-up and skin care products as they like without any pressure to buy. They can test-drive different brands and varieties side by…
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