Saturday-Plus subscription

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Dutch newspaper de Volkskrant recently introduced a clever Saturday-Plus subscription. 'Plus' subscribers receive a paper version on their doormats on Saturdays, while on weekdays they have access to the (full) digital version. Which mirrors the lifestyle of more and more readers: no time to read the paper version from Monday to Friday, combined with little desire to leave the home early on Saturday mornings to get the still-popular paper weekend edition. Very astute, not just from a publishing approach, but from a behavioral, process and service angle as well. On Saturdays, this is where you lose dedicated reading time! Opportunities…

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