Innovation That Matters

Talking floral bouquets


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Greeting cards that talk or play music have been around for a while now, so it seems natural to see those capabilities extended to the floral bouquet. Sure enough, global florist FTD has just released a line of floral arrangements that deliver a spoken message along with the flowers.

FTD’s Say It Your Way line comprises three bouquets that are delivered with a chip-enabled keepsake heart ornament bearing the sender’s message. Senders simply record their message by phone after placing their order; instructions are provided on the order confirmation page. For those too shy, Illinois-based FTD can also do the talking with a message that says, “Someone thinks you’re special! Enjoy this beautiful bouquet!” Recipients can then play and replay the message at will, even long after the flowers have faded. Available talking bouquets include a mixed rose arrangement for USD 36, mixed tulips for USD 40 and red roses for USD 48.

When it comes to giving gifts, there’s no such thing as too much personalization. Provide gift-givers with new ways to put a bit more of themselves into their gifts, and they’ll surely “gift” you back! 😉

(Related: Real flowers for virtual palsGift-giving simplified through a prepaid plan.)

Spotted by: Geoffrey Stern



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