Scheme offers maple syrup products when consumers adopt an endangered tree

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New Zealand startup Your Pure Honey has already offered a way for consumers to receive honey for purchasing shares in beehives. Now the Hartshorn Tree Adoption scheme is encouraging customers of David Hartshorn's Vermont-based small business to adopt one of its trees in return for maple syrup products. The initiative is being run through the website of Tonewood – the maple syrup brand and maple tree preservation campaigner – and allows people to invest in the maintenance of one of Hartshorn's trees. The business is operated from mountainous terrain in the Mad River Valley, which gives the syrup its notable…

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