Protective, stylish scooter gear for women
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First came stylish helmets for urban cyclists, then customised couture helmets for the scooter set, now Los Angeles-based apparel company, ScooterGirls, Inc. is adding some panache to protective scooter and motorcycle riding gear for women so that female riders no longer have to choose between safety and fashion. ScooterGirls founder and CEO Arlene Battishill explains: "The main reason women do not wear protective clothing when riding is they don't like the way traditional gear looks or fits"—which isn’t surprising considering that women’s choices were previously limited to smaller versions of clothing designed for men. Launched at LA Fashion Week in…
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