Innovation That Matters

Seattle book exchange program promotes the city

Travel & Tourism

Travel site Visit Seattle partnered with the Little Free Library book exchange program to promote the city through nine Seattle-themed little libraries.

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Introduced during the United States’ National Literacy Month in September, Boston, Chicago and Austin each have three Seattle-themed Little Libraries. Created by travel site Visit Seattle in partnership with the Little Free Library program, each library is full of books with a link to the northwestern city.

Each book is either about Seattle, written by a Seattle-based author or set in the city. Additional information about visiting the city is also included in the libraries. Visit Seattle donated the libraries to Little Free Library in order to find them permanent homes after the promotional month.

Other interesting ways locations and communities are promoting themselves include the phone call contest to win a trip to a small Swiss village and embedded tourism that allows people to stay with Romany families in Europe. How could luxury destinations use tourism to improve their sustainability?



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