Selling slogans & rights
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Often, we come across new business ideas that sound good on paper, but don't quite live up to our expectations. When we were alerted to online retailer Pat Pending, it sounded promising: customers can buy exclusive rights to a design, allowing them to resell copies of a garment, or resell their rights to the design. Interesting new business model, right? Unfortunately, Pat Pending took a few wrong turns. First, the designs on offer are just slogans on white t-shirts. Sure, a customer registers a slogan with Pat Pending and has exclusive rights to that phrase on any Pat Pending t-shirt.…
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