Selling slogans & rights

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Often, we come across new business ideas that sound good on paper, but don't quite live up to our expectations. When we were alerted to online retailer Pat Pending, it sounded promising: customers can buy exclusive rights to a design, allowing them to resell copies of a garment, or resell their rights to the design. Interesting new business model, right? Unfortunately, Pat Pending took a few wrong turns. First, the designs on offer are just slogans on white t-shirts. Sure, a customer registers a slogan with Pat Pending and has exclusive rights to that phrase on any Pat Pending t-shirt.…

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