Selling to rural India

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With 1.3 billion eager consumers, China steals most of the emerging markets limelight these days. However, India, China’s mighty neighbor, with 1 billion plus inhabitants, is not exactly lacking in smart, new business ideas catering to aspiring consumers and entrepreneurs either. Case in point: an online direct selling portal for women who represent Hindustan Lever consumer goods in rural villages (source: FT).

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