Selling to rural India

ga('send', 'event', 'Retail', 'article', 'article-industry-impression', {nonInteraction: true});

The i-Shakti project will enable saleswomen in rural India to access Hindustan Lever product prices and place orders online, from what are now distinctively offline villages and regions With 1.3 billion eager consumers, China steals most of the emerging markets limelight these days. However, India, China's mighty neighbor, with 1 billion plus inhabitants, is not exactly lacking in smart, new business ideas catering to aspiring consumers and entrepreneurs either. Case in point: an online direct selling portal for women who represent Hindustan Lever consumer goods in rural villages (source: FT). The initiative, called i-Shakti, which is the online component to…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.