Selling to rural India
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The i-Shakti project will enable saleswomen in rural India to access Hindustan Lever product prices and place orders online, from what are now distinctively offline villages and regions With 1.3 billion eager consumers, China steals most of the emerging markets limelight these days. However, India, China's mighty neighbor, with 1 billion plus inhabitants, is not exactly lacking in smart, new business ideas catering to aspiring consumers and entrepreneurs either. Case in point: an online direct selling portal for women who represent Hindustan Lever consumer goods in rural villages (source: FT). The initiative, called i-Shakti, which is the online component to…
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