In Seoul, retailer uses 3D QR codes and the sun to deliver discounts only during its quiet times
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Periodic lulls in business are a fact of life for most retailers, and we've already seen solutions including daily deals that are valid only during those quiet times. Recently, however, we came across a concept that takes such efforts even further. Specifically, Korean Emart recently placed 3D QR code sculptures throughout the city of Seoul that could only be scanned between noon and 1 pm each day — consumers who succeeded were rewarded with discounts at the store during those quiet shopping hours. Dubbed “Sunny Sale,” Emart's effort involved setting up a series of what it calls “shadow” QR codes…
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