Service makes automated customer service less expensive and annoying

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While many businesses in the past have opted for an automated telephone service – and innnovations such as FonGenie have helped smaller businesses use them – a number of customers can find them more annoying than helpful. Helping businesses become more user-friendly, Israel-based Zappix offers a visual alternative to voice menus that can be navigated before call charges are applied. Automated menus can be useful for connecting callers to the most relevant line based on their needs, although the fact that they are audio-based means they often take a long time to go through the options, racking up charges for…

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