Site challenges users to put money where their mouth is

Site challenges users to put money where their mouth is

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Procrastination can turn those with optimistic big ideas into a ball of self-hate when it stops them realizing their dreams. Sometimes, all it takes is a bit of negative reinforcement to scare people into bettering themselves. That’s the premise of Go Fucking Do It, a platform that motivates people to achieve life goals and deadlines by forcing them to pay up if they miss their targets.

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