Hoping to bring the capabilities of Facebook Graph Search to music taste, 25mostplayed.com aims to provide a greater insight into the listening habits of consumers to give businesses a deeper understanding of their fans.
Register for full access
Our library content is no longer freely available. Please register to gain access to more than 12,000 innovations, updated daily. Our content is global in scope and covers solutions to the world's biggest challenges across 18 sectors.
It’s a given that social media has resulted in a new mass of available information about people of all kinds, and we’ve seen a slew of services aim to harness this data to provide better personalized suggestions, from holidays to consumer products. Hoping to bring the capabilities of Facebook Graph Search to music taste, 25mostplayed.com aims to provide a greater insight into the listening habits of consumers to give businesses a deeper understanding of their fans.
Music fans can use the New Zealand-based site to make iTunes more social, enabling it to check and share their top 25 most played tracks through the popular music software. They can also feed in data from their Facebook profiles, including age, sex, location and Likes. Using filters, playlists can be created that reflect the listening habits of particular users – for example, 16 years olds in New York who like American Apparel. This is where brands come into the picture – they can instantly see the kind of culture their customers also consume. This could be used to create companion playlists to their products or services, or even suggest entertainers that the brand could team up with for sponsorships. The website currently uses iTunes for its music data, but hopes to add services such as Spotify in the near future. The video below explains more about how the service works:
While 25mostplayed.com is focused on music, could a similar platform enable brands to paint a broader picture of the people that use their service, ultimately forging a more human relationship with their fans?