Service helps brands create photo-sharing communities among fans

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It was just about a year ago that we covered Instagrid Network's platform connecting brands with influential Instagram users, and recently we came across something similar. Based in California, Pixlee helps brands tap user-generated photos and create photo-sharing communities among fans. Brands begin by announcing a campaign and instructing fans to tag their photos in a particular way – “#nikerocks,” for example. They then install Pixlee's photo wall on their site. As user-generated photos are submitted, Pixlee's web app collects them in real time, using a combination of computer vision, machine learning and photographic data to help the best ones…

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