Service offers loyalty points without all the cards

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Loyalty cards can be more annoying than they are useful, taking up vital real estate in already-bulging wallets and requiring shoppers make sure they swipe at the checkout. We recently wrote about Plastc, which lets consumers merge all of their cards into one smart card. Now Thanx enables consumers to collect loyalty points by simply registering their existing credit card. Thanx customers can sign up to their favorite loyalty schemes by registering their credit or debit card numbers through the platform. Instead of providing consumers with a separate card for each loyalty account, Thanx gets computer systems to simply link…

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