Innovation That Matters

New service offers on-demand breakups

Work & Lifestyle

Sorry It's Over offers an antidote to the stream of new dating apps, promising to breakup with a user's partner on their behalf.

Sign in or buy a plan to view this innovation

Weird Of The Week: This is part of a series of articles that looks at some of the most bizarre and niche business ideas we see here at Springwise.

There’s no easy way to breakup with someone. Flowers, drawn-out phone calls or the dreaded text message are all imperfect solutions to that age old problem. Skirting these methods – and offering something potentially even more dubious – is a new Australian service called Sorry It’s Over, that will deliver the bad news on your behalf.

Outsourcing your guilt to the company costs as little as AUD 5.50 for a generic text message, while pricier options include a hamper complete with peanuts, chocolates and wine. To really hand over responsibility users can even recruit a person to do the deed for them, for as little as AUD 66.

The company hopes to appeal to Generation Y users, believing them to be more scared of confrontation than previous generations. We’ve seen plenty of services promising to make relationships in recent years – from the ubiquitous Tinder to more niche offerings like Mind Find – but Sorry It’s Over is the first to do the opposite.

Are there any other awkward conversations that could be dealt with by companies on our behalf?



Download PDF

Springwise Services:
Our expertise in spotting the latest innovations is the best resource to empower your team’s future planning.

Find out More