Sexy supermarkets in the Alps
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MPreis, a chain of supermarkets in western Austria, bills itself as "The Seriously Sexy Supermarket". The company's stores literally stand out because of their unusual and progressive architecture. MPreis has been commissioning up and coming architects for the last fifteen years, encouraging them to design buildings that make the most of their settings in the Tyrolean Alps. Which is in stark contrast to most chain retailers, who find a formula and repeat it, regardless of location. A keen eye for aesthetics continues inside the stores, which feature sleek café's and carefully chosen materials. And the experience goes beyond design –…
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