Share the car, not the ride
Judging from car-ownership data for North America, Europe and Australasia, you would expect everyone living in those areas to have a car by now, if not two. But in urban agglomerations all over the car-loving world, millions of people do NOT own a car, put off by congested, accident-prone infrastructure, sky high parking fees, vandalism, high maintenance costs, and other nuisances. On top of that, the average urban car sits parked 20 to 23 hours a day; many are idle from weekend to weekend. Which isn’t to say most city dwellers wouldn’t want to own a car now and then, and this is where Zipcar (Boston, New York, Washington DC and Denver) and a whole slew of new commercial car-sharing ventures comes in.
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