Shazam-style app shows who funded political TV ads
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We've already seen a combination of television broadcasting and app technology working to direct customers to extra content with the SonicNotify advertising platform. Now, the Super PAC app aims to give voters extra information about the advertisements appearing on television during the US presidential elections. Throughout September, US citizens are set to be bombarded with pleas from parties seeking their vote, particularly from the Democratic and Republican main contenders, who are heavily funded by groups known as super political action committees (PACs). Using Shazam-like technology, the app enables smartphone users to hold up their device to the television during the…
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