Shazam-style app shows who funded political TV ads

ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

We've already seen a combination of television broadcasting and app technology working to direct customers to extra content with the SonicNotify advertising platform. Now, the Super PAC app aims to give voters extra information about the advertisements appearing on television during the US presidential elections. Throughout September, US citizens are set to be bombarded with pleas from parties seeking their vote, particularly from the Democratic and Republican main contenders, who are heavily funded by groups known as super political action committees (PACs). Using Shazam-like technology, the app enables smartphone users to hold up their device to the television during the…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update