Shoe company rewards runners with gourmet food
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For some, running is a pleasure in itself, but most people need something extra in the way of encouragement. We have seen lots of businesses incentivize customers to exercise by offering rewards such as discounts on classes, and now sneaker brand Kalenji is doing the same. To promote its new Eliorun shoe, Kalenji teamed up with creative agency Rosapark to reframe running as an activity that leads to pleasure instead of pain. As part of their #EatYourRun campaign, runners could trade the kilometres they ran for free gourmet cuisine.
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