Shoe company rewards runners with gourmet food

Shoe company rewards runners with gourmet food

ga('send', 'event', 'Access Exclusive', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Food & Beverage', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Health & Wellbeing', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

For some, running is a pleasure in itself, but most people need something extra in the way of encouragement. We have seen lots of businesses incentivize customers to exercise by offering rewards such as discounts on classes, and now sneaker brand Kalenji is doing the same. To promote its new Eliorun shoe, Kalenji teamed up with creative agency Rosapark to reframe running as an activity that leads to pleasure instead of pain. As part of their #EatYourRun campaign, runners could trade the kilometres they ran for free gourmet cuisine.

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update