Shoot & share
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
A recent marketing campaign by IceMedia Shoot & Share for ABN Amro‘s student banking division in The Netherlands included parking a big green couch in 20 student cities during freshman introduction week. Students’ pictures were taken and posted to a “Pimp my Room” web site (the event was tied to a co-production with MTV). Now, taking photos at events and sharing them on a branded website is nothing new, but there was an extra hook: the pictures were printed as actual postcards, and students were invited to pick up their free pack of personal postcards at a local ABN Amro branch.
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