Instagram-style shopping app lets users buy with a swipe
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One of the main challenges for e-tailers is that the online shopping experience doesn't secure purchases from browsers in the same way brick and mortar stores do from visiting customers -- it's much easier to get distracted when shopping online. In the past we've seen apps such as Keep leverage Instagram snaps to better engage consumers, but now Spring has boiled the buying process down to a single swipe in the hopes of improving conversions. Hailing from the fashion hub of New York City, the free iOS app enables users to follow their favorite brands and designers, presenting new collections…
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