Shopping cart-mounted tablet detects nearby items and offers recipes in real time

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Regular readers of Springwise may remember the Hellmann's mayonnaise campaign in Brazil that printed recipes for those who purchased the mayonnaise, using the other items also being bought as ingredients. Unsatisfied with stopping there, the company has returned with the Recipe Cart, which uses NFC technology to immediately suggest meal ideas to shoppers as they walk past other ingredients. The campaign was the brainchild of digital agency CUBOCC, who fitted shopping carts at the Pão de Açúcar shopping center in São Paulo with touchscreen devices. When consumers placed a jar of Hellmann's mayonnaise in their cart, the tablet detected where…

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