Innovation That Matters

Shopping cart-mounted tablet detects nearby items and offers recipes in real time

Retail

Hellmann's Recipe Cart campaign used NFC technology to immediately suggest meal ideas to shoppers as they walked past other ingredients. Sales rose by almost 70 percent.

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Hellmann’s mayonnaise Recipe Cart CUBOCC Pão de Açúcar

Website: www.hellmanns.com.br

Contact: www.hellmanns.com.br/fale_conosco

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