Shopping channel app is QVC for millennials
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With many online publications funded by invasive adverts, it can feel like internet users are being sold something every other minute. Creating a more active, participatory shopping experience is a new app called MikMak. The app embraces the age of mobile advertising by giving the home shopping network a 21st century smartphone makeover. MikMak is a mobile video shopping channel aimed at millennials, that creates infomercials for each product it promotes. To begin, users download the free app and create an account. Then, they can browse by product type, and watch a 'minimercial' for each item they like. There are…
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