Shopping by invitation only

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It appears there are no limits on consumers’ desire for exclusivity, and Claseo is making the most of that trend with an invitation-only line of clothing. Launched earlier this year, Claseo bills itself as the world’s first closed shopping community, where purchases can be made on the site only by those who have been invited. Each member of Claseo is given a limited number of invitations to share with friends, who must enter an invitation code and make a purchase in order to become members themselves. Once they’ve done that, they gain access to Claseo’s fashion label and an online lifestyle portal; the inviting member, meanwhile, is credited with a EUR 10 discount on their next purchase.

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